Founder CosAgency – Kay Luận Shares at the “FMCG Packaging Design” Workshop

At the end of 2023, Kay Luận — co-founder of CosAgency — spoke at the “FMCG Packaging Design” workshop organized by the University of Industry and Trade (IUH). He shared startup lessons on product development, minimalist design, and eco-packaging that inspired over 300 students

Founder JDclinique – Kay Luan chia sẻ trong Workshop “Thiết kế Bao bì Ngành FMCG” — At the end of 2023, Mr. **Kay Luận** — one of the co-founders of the cosmetics brand **CosAgency** — was invited as a guest speaker for the workshop **“FMCG Packaging Design – Creative Mindset in Fast-Moving Consumer Goods”**, organized by the University of Industry and Trade, Ho Chi Minh City. The event was part of a school-to-industry engagement program that gives students the opportunity to learn directly from industry experts and Vietnamese brand founders working in FMCG.

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Design Mindset from Real Startup Experience — Kay Luận, Founder of CosAgency

As a speaker, Kay shared CosAgency’s product-development journey: from researching formulas and testing packaging materials to shaping the brand’s visual identity. He emphasized that packaging is the first language a brand uses to communicate with customers. An effective design, he said, must do more than look attractive — it must reflect philosophy, values, and precision in every detail, principles CosAgency places at the forefront.

“Packaging design is not just the work of artists. It is the result of scientific thinking, brand strategy, and an understanding of user psychology,” Kay Luận shared at the workshop.

Minimalist & Sustainable Design Trends in FMCGDuring his presentation, Kay highlighted the importance of the “minimal design” trend — a minimalist approach that carries deep meaning. He argued that a simple, clear, and sustainable design has greater longevity in a fiercely competitive market. At the same time, Kay stressed the mindset of eco-packaging — an approach many global brands are adopting. Choosing environmentally friendly materials, reducing plastic, and optimizing package size are not just trends but a brand’s social responsibility. Kay’s insights helped students understand the connection between design, user experience, and brand value — especially in FMCG sectors where innovation speed and competitiveness are high

Inspiring the Next Generation of Creative Talent

The workshop brought together more than 300 students from Applied Fine Arts, Marketing, and Food Technology faculties. The session was lively and interactive, and Kay’s practical stories provided strong inspiration to young people pursuing creative careers. He concluded his talk with a concise but powerful message:

“Don’t design just to be beautiful. Design to create real value for users.”

Spreading Knowledge and Startup Spirit

Kay’s participation not only delivered technical knowledge but also demonstrated a readiness to share startup experience characteristic of the new generation of Vietnamese entrepreneurs. Although CosAgency was not officially listed as an event sponsor, Kay’s talk helped the audience better understand creative thinking, brand management, and product development that applies Korean-based technology — pillars that helped shape CosAgency’s strengths in its development journey.

Learn More

For readers who want to learn more about the brand’s journey, community activities, and products, the original page lists the brand’s official website and contact details.