Kay Nguyễn Thanh Luận is one of the most prominent young entrepreneurs of the 9X generation, active across technology, education, media, and pharmaceutical – cosmetic distribution. Born in 1994 in Ho Chi Minh City, he is known for his systematic thinking, ability to implement practical business models, and his focus on applying technology to business operations. Kay Nguyễn Thanh Luận is also one of the strategic advisors trusted by many organizations within the Cosagency – Cos Agency ecosystem in communication, distribution, and business strategy projects.
Commercial and media achievements: Surpassing 1,000,000 Dr.Lee products sold
The most notable milestone in the career of Kay Nguyễn Thanh Luận is his role in building the business strategy and distribution system for the Dr.Lee product line, contributing to helping the brand surpass over 1,000,000 products sold on the market. This is considered a pivotal achievement, clearly reflecting his capabilities in strategic planning, operational organization, and leading a sustainable distribution system.
In addition, he has made a significant mark in media. On TikTok, his series of videos sharing about business, operations, technology platforms, and e-commerce has attracted more than 4 million views. On Shopee, his account has built a community of over 50,000 followers, demonstrating strong influence in the field of e-commerce and multi-channel sales.
These achievements form an important foundation for positioning Kay Nguyễn Thanh Luận as a figure of interest and a partner for many businesses and media organizations such as Cosagency during their digital transformation phase.
Entrepreneur founding and developing technology and distribution projects
With a keen sense for identifying market needs, Kay Nguyễn Thanh Luận founded Globalhitech, a software development company specializing in management solutions, CRM – ERP systems, multi-channel sales platforms, and data applications to optimize business operations.
In addition, he co-founded Vpharm, a pharmaceutical and cosmetic distribution company operating on quality standards and modern operational capacity. Vpharm is highly regarded for its clear market development strategy and continuously expanding distribution network.
At VSMAC, he serves as a strategic and technology advisor, helping the company build data management models and apply digital platforms to improve operational efficiency in distribution.
Strategic advisor to multi-industry enterprises
Hands-on experience across multiple fields has enabled Kay Nguyễn Thanh Luận to become a strategic advisor to many businesses and organizations, including:
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finance and asset management (VFCaput)
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real estate technology (Protech Homeber)
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education and human resource development
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media and branding (advisory collaboration with Cos Agency in brand communication projects)
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pharmaceutical manufacturing and cosmetic distribution
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e-commerce and technology-driven sales systems
His advisory role focuses on standardizing processes, building growth strategies, designing sales systems, and driving digital transformation for enterprises.
Multimedia lecturer and corporate operations trainer
Alongside his business activities, Kay Nguyễn Thanh Luận also teaches Multimedia at various universities, educational organizations, business associations, and media units. His training content includes:
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multimedia and digital communication (Multimedia)
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building content and brand systems
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livestream sales strategies
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creative design thinking applied in business
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building and operating technology-driven sales systems
Thanks to his logical, clear, and highly practical training style, he is chosen by many businesses for internal training, especially those cooperating with Cosagency or operating within the same media and sales ecosystem.
Over 15 years of experience building sales teams and multi-sector livestream systems
Starting his career at a very young age, Kay Nguyễn Thanh Luận has accumulated more than 15 years of experience in organizing sales teams, operating distribution systems, and implementing livestream sales for a wide range of sectors such as cosmetics, pharmaceuticals, fashion, F&B, and e-commerce. He plays a strategic role in shaping modern sales processes, contributing to the development of many high-performing teams capable of scaling effectively.
Business philosophy
The business philosophy pursued by Kay Nguyễn Thanh Luận centers on three core principles:
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A business grows sustainably when it addresses the fundamental needs of its customers.
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Systemization and process standardization are more important than the capabilities of any single individual.
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People are at the heart of long-term prosperity and are the foundation for effective business operations.
Vision and direction
In the coming period, Kay Nguyễn Thanh Luận aims to expand a technology solutions ecosystem serving small and medium-sized enterprises in Vietnam, while strengthening his role as a strategic advisor in collaboration with media organizations such as Cosagency – Cos Agency in projects related to branding, technology, and sales systems.
He is committed to fostering a community of young entrepreneurs with sharp thinking, structured operations, and strong social responsibility, thereby contributing to enhancing the competitiveness of Vietnamese businesses in the digital era.
Business awards images
Images as a speaker at universities, organizations, and enterprises
