Author Archives: Hoàng Nam

Mega livestream: the formula to get more than 250,000 views that not everyone knows

1. Mega livestream is not a “trick”, it’s the result of a long-term strategy A mega livestream that surpasses the milestone of 250,000 views is never accidental.It doesn’t come from “tricks”, nor just from a charismatic host, nor from some special content shared during the live session. It is the explosion point of an entire [...] [...]

Building an ecosystem of 3000 KOL/KOC – beauty influencer

The influencer beauty market is entering the most turbulent phase of the last five years. After the government tightened control over cosmetic advertising content, more than 60% of KOLs/KOCs stopped accepting jobs due to fear of legal risks. Meanwhile, many beauty brands are facing: booking costs doubling, kol review content lacking consistency, beauty blogger TikTok [...] [...]

Building a Brand on E-Commerce Marketplaces: Reach 55,000 Shopee Followers

In the race of building a brand on e-commerce marketplaces, most brands do not fail because their products are weak, but because they do not operate according to the logic of the platform. E-commerce is not the same as traditional retail or social commerce — it is an ecosystem that requires multi-layered operations, synchronized across [...] [...]

Premium skin care distribution strategy to break through 1,000,000 units

Premium skin care brands distribution is not an easy game, and it is certainly not for businesses that lack long-term vision. This field demands strategic thinking, multi-layer operational capability, and a well-structured ecosystem to ensure the sustainable growth of skin care products brands and beauty products brands. The Dr. Lee case study – implemented by [...] [...]

Kay Nguyễn Thanh Luận – A Portrait of a Young Vietnamese Entrepreneur

Kay Nguyễn Thanh Luận is one of the most prominent young entrepreneurs of the 9X generation, active across technology, education, media, and pharmaceutical – cosmetic distribution. Born in 1994 in Ho Chi Minh City, he is known for his systematic thinking, ability to implement practical business models, and his focus on applying technology to business [...] [...]

Beauty Marketing Solutions by Cos Agency for High-Performance Brand Growth

Beauty marketing has evolved into a data-driven, regulation-bound, customer-centric discipline—requiring brands to operate with precision, compliance, and strategic creativity. In today’s competitive beauty and FMCG landscape, Cos Agency delivers a full suite of beauty service solutions designed to accelerate growth across influencer marketing, cosmetic marketing strategy, livestream commerce, short-form content, KOL/KOC management, and brand operations. [...] [...]

Cos Agency “No Flop, No Viral” training elevates professional KOL/KOC skills

Cos agency has just organized the “No Flop, No Viral” training program to help its KOL/KOC team upgrade livestream skills and short-form video creation in the context of a rapidly growing content commerce market. According to Statista 2024, the Southeast Asia livestream commerce market is expected to reach USD 19.2 billion by 2025 (source: https://www.statista.com/statistics/1319030/southeast-asia-live-commerce-market-size/). [...] [...]

Cosagency’s KOL/KOC Freecast Booking Service

  1. Why Freecast Has Become the “Growth Weapon” of the Beauty Industry Consumer behavior data and market trends show that freecast is not a temporary trend but a strategic engine. Consumers Trust KOC More Than Ads 78% of consumers trust content from KOC more than content from brands (Source: Nielsen Consumer Trust Report 2023) [...] [...]

CosAgency Add-On Package

In an increasingly standards-driven market, beauty brands cannot build sustainable growth without reinforced support packages. The add on service cosagency solutions designed by CosAgency are created to strengthen execution capabilities, expand communication reach, and maintain operational consistency – all core elements any serious beauty business must consider when entering a growth phase with a strategic [...] [...]

Booking KOL Services for High-Impact Beauty Brand Growth

Booking KOL has become a strategic cornerstone for beauty brands aiming to scale in a highly competitive, regulation-heavy, and demand-driven market. As consumer expectations accelerate and supply chains tighten, brands cannot afford fragmented influencer initiatives. They need structured planning, compliance-focused execution, and long-term brand stewardship. This article outlines how Cos Agency delivers end-to-end influencer and [...] [...]