Author Archives: Hoàng Nam

Influencer Marketing Beauty in a High-Growth, High-Scrutiny Market

Influencer marketing beauty is now a core growth lever for global and Korean beauty brands entering Vietnam, not a side experiment on social media. As consumer journeys move from offline counters to TikTok feeds and livestreams, brands that treat influencer marketing beauty as a structured, compliant, and data-driven channel will outpace those relying on ad-hoc [...] [...]

Micro KOL Strategy for Global Beauty Brands in Vietnam

Cosagency’s core proposition is simple: use micro kol partnerships to create consistent, compliant, data-driven growth for beauty and FMCG brands, rather than chasing short-term viral spikes. The global beauty and personal care industry is already worth more than 500 billion USD and grew around 4–5% in 2024 despite macro uncertainty. (Vogue) In parallel, the Chinese [...] [...]