In an increasingly standards-driven market, beauty brands cannot build sustainable growth without reinforced support packages. The add on service cosagency solutions designed by CosAgency are created to strengthen execution capabilities, expand communication reach, and maintain operational consistency – all core elements any serious beauty business must consider when entering a growth phase with a strategic add on service approach.
We approach every request with a traditional mindset: structured, process-driven, and standard-based, not chasing short-term trends but focusing on long-term performance. The entire “Add-On” add on service ecosystem below is built from years of hands-on experience in beauty, e-commerce, and media operations.
Implementation Workflow for Add-On Services at CosAgency
CosAgency operates a 4-step workflow – clear, transparent, and easy to control – ensuring every add on service cosagency and every add on service package is properly received and executed according to expectations:
- Request intake
- Consulting the right solution
- Detailed quotation – Transparent timeline
- Execution – Control – Reporting
Detailed Add-On Service Packages at CosAgency
Below is a detailed description of each category – written from the perspective of an experienced operator who understands the real needs of beauty brands in Vietnam and how each add on service can be applied effectively.
PR on Press & Media
This is a foundational add on service group for building long-term brand credibility, especially for brands looking to expand their market presence or mark important milestones in their growth journey. The add on service cosagency PR solutions are optimized specifically for the beauty industry – where visual standards and storytelling matter greatly.
Trusted online media outlets in Vietnam CosAgency can collaborate with:
- VnExpress
- Thanh Niên
- Tuổi Trẻ
- Zing News
- Vietcetera
- CafeF
- Kenh14
- Additionally: beauty, consumer, lifestyle, and marketing-focused publications.
Typical PR content formats within this add on service:
- Media coverage for new product launch events.
- PR for strategic partnerships between beauty brands and partners.
- Communication of business performance and key brand milestones.
- Expert insight pieces: founders sharing views on beauty trends, skincare, and market shifts.
- Brand introduction and positioning articles during rebranding or market expansion.
Event Organization
With many years of experience running events for beauty brands, CosAgency understands that every event is directly tied to brand image. Investing in events is essentially investing in trust – and a well-designed add on service in events can significantly elevate that trust.
Types of events CosAgency can organize as add on service packages:
- Product launch events.
- Brand or company launch events.
- Strategic partnership events – distribution signings, partner announcements.
- Product experience workshops.
- Online events: livestream product introductions, training talkshows.
- Offline events: distributor conferences, press conferences, activations.
Implementation scope within this add on service:
- Concept development – program script – timeline.
- Stage setup – backdrop – sound – lighting.
- Booking MCs, experts, KOLs/KOCs.
- Onsite coordination & risk management team.
- Photo shooting – video recording – summary recap.
E-commerce Store Operation (Shopee, TikTok) | E-commerce Store Operation
Instead of focusing only on Shopee, CosAgency has expanded into holistic e-commerce operation add on service solutions, covering Shopee, TikTok Shop, Lazada, and brand websites. This is one of the most requested add on service cosagency groups, as it requires deep expertise, clear processes, and strong data management.
E-commerce tasks CosAgency handles within this add on service:
- Storefront setup & interface optimization.
- Beauty industry SEO keyword research.
- Writing product descriptions with sales-focused CTAs.
- Designing visuals: banners, videos, infographics describing benefits and usage.
- Inventory management – price updates – Flash Sale synchronization.
- Running ads: Shopee Ads, TikTok Ads.
- Managing reviews and customer care.
- Building sales combos – promotions – vouchers – Flash Sale campaigns.
- Analyzing sales data: CVR, AOV, ROAS, search volume, customer segments.
- Collaborating with KOLs/KOCs for reviews to increase conversion.
Product Photography (AI-Generated or Real Photos)
This is a core add on service “weapon” that helps brands stand out on e-commerce platforms and social media – especially critical in beauty, where image quality is non-negotiable.
Scope of work within this add on service:
- Real-life photography with professional studio lighting setups.
- AI-generated concept images in multiple styles: high-end, Korean, minimal, luxury.
- Advanced retouching: texture, material, shine – aligned with beauty standards.
- Exporting files optimized for Shopee, TikTok, websites, and banner ads.
Portrait & Event Photography
- Shooting KOLs, founders, and beauty advisors.
- Shooting events, workshops, and signing ceremonies.
- Color, lighting, and skin tone editing tailored to beauty industry standards.
- 50–150 photos per session, depending on the add on service package.
Advertising TVC Production
CosAgency optimizes TVCs with a clear focus: not over-the-top, not overly artistic for its own sake, but centered on sales performance – exactly how a seasoned beauty marketer designs an effective add on service TVC project.
Scope of work:
- Scriptwriting – storyboard – moodboard.
- Filming – directing – lighting – motion graphics.
- Post-production – sound design – color grading.
- Exporting TVCs in 6s, 15s, and 30s formats.
Short Video < 60 Seconds
Short-form content is the backbone of TikTok, Reels, and Shorts – it requires speed and creativity but must remain aligned with brand DNA. This is a high-frequency add on service for brands aiming to dominate social feeds.
Execution:
- Concept development – scripting – shooting list.
- Shooting in real life or editing from AI/stock footage.
- Editing optimized for each platform’s algorithm.
- 10–60 videos/month depending on the selected add on service package.
Sales Livestream Organization
This is a direct revenue-boosting add on service – particularly effective in the beauty segment.
Execution:
- Livestream room setup – backdrop – lighting – microphones.
- Professional sales hosts, MCs, and KOCs.
- Sales scripts – mini game mechanics – promotional offers.
- Real-time integration with Shopee/TikTok Shop.
KOL/KOC Community Building & Development
A strong brand is one backed by a stable, active creator community – and this is where a structured add on service makes a difference.
Key tasks:
- Selecting creators based on niche and brand fit.
- Training on guideline compliance and beauty industry standards.
- Managing recurring review campaigns.
- Designing reward mechanisms – product seeding – retargeting loops.
Wholesale Channel Development
This is often treated as “later” by many beauty businesses, but in reality, it represents a major, stable revenue stream – and a strategic add on service if done correctly.
Execution:
- Consulting on discount policies and KPI-based incentive structures.
- Recruiting resellers and distributors.
- Designing sales materials: brochures, price lists, instructional videos.
- Setting up CRM to manage orders, receivables, and inventory.
In the context of a hyper-competitive beauty market in Vietnam, brands need more than just a high-level strategy. They need tangible execution boosters – add on service cosagency solutions that are built on practical experience, structured workflows, and long-term thinking.
CosAgency provides a comprehensive “Add-On” add on service ecosystem with full capabilities in media, e-commerce operations, content production, PR, KOL/KOC activation, and event management – helping brands move forward with confidence over the long run.
If you want to scale your brand in a structured and sustainable way, CosAgency is ready to be your add on service partner.
Cosagency Service Packages
| Content/Package | Content/Package | BASIC | STANDARD | PREMIUM | Service price | Service price (VND) | |
| Website | Website | |||||
| Customer insight and competitor analysis | Customer insight and competitor analysis | ✔ | ✔ | ✔ | ✔ | |
| SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) | SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) | ✔ | ✔ | ✔ | ✔ | |
| Develop marketing campaign implementation plan | Develop marketing campaign implementation plan | ✔ | ✔ | ✔ | ✔ | |
| Website audit if available | Website audit if available | ✔ | ✔ | ✔ | ✔ | |
| Build keyword set for brand, products and services | Build keyword set for brand, products and services | ✔ | ✔ | ✔ | ✔ | |
| Set up and optimize SEO for articles and images if the existing website is already SEO-optimized | Set up and optimize SEO for articles and images if the existing website is already SEO-optimized | 5 | 10 | 20 | 80,000/ bài | article | |
| Place backlinks (15–20 high-authority domains) | Place backlinks (15–20 high-authority domains) | 2 | 5 | 1,000,000/ tháng | month | ||
| Post products on SEO-optimized website | Post products on SEO-optimized website | 10 | 20 | 100,0000/ bài | article | ||
| SEO-optimized website content | SEO-optimized website content | 10 | 20 | 150,000/ bài | article | ||
| Design graphic images for SEO-optimized articles | Design graphic images for SEO-optimized articles | 10 | 20 | 50,000 / hình | image | ||
| Build SEO-optimized website | Build SEO-optimized website | 8.000.000 | ||||
| Run AdWords | Run AdWords | 10% / Ngân sách | budget | ||||
| User traffic | User traffic | 2,000/ user | ||||
| Social media | Social media | |||||
| Set up Zalo OA, Instagram, YouTube fanpages | Set up Zalo OA, Instagram, YouTube fanpages | ✔ | ✔ | ✔ | ✔ | |
| Create Google Map listing | Create Google Map listing | ✔ | ✔ | ✔ | 500.000 | |
| Design website banners synchronized with fanpages across social media platforms | Design website banners synchronized with fanpages across social media platforms | ✔ | ✔ | ✔ | 150,000/ cái | item | |
| Set up and optimize fanpage | Set up and optimize fanpage | ✔ | ✔ | ✔ | ✔ | |
| Set up online chat messaging | Set up online chat messaging | ✔ | ✔ | ✔ | ✔ | |
| Set up and optimize remarketing campaigns on the page | Set up and optimize remarketing campaigns on the page | ✔ | ✔ | ✔ | ✔ | |
| Google Map reviews | Google Map reviews | 5 | 10 | 15 | 50,000/ đánh giá | review | |
| +Design creative images and write professional posts for social content | +Design creative images and write professional posts for social content | 5 | 10 | 20 | 150,000 / bài | post | |
| +Design AVATAR + COVER for fanpage | +Design AVATAR + COVER for fanpage | 1 | 1 | 1 | 150,000/ cái | item | |
| Account management fee, optimization of Facebook advertising campaigns | Account management fee, optimization of Facebook advertising campaigns | 10% | ||||
| PR on press & media | PR on press & media |
3,000,000 – 30,000,000/ bài | article
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| Event organization | Event organization | From 20,000,000/ event | From 20,000,000/ event | ||||
| Shopee store operation | Shopee store operation | 8,000,000 / tháng | month | ||||
| TikTok Shop operation | TikTok Shop operation | 8,000,000 / tháng | month | ||||
| Product photography (AI-generated or real photos) | Product photography (AI-generated or real photos) |
150,000 – 1,000,000/ sản phẩm | product
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| Portrait & event photography | Portrait & event photography |
3,000,000-10,000,000/ chiến dịch | campaign
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| Shoot TVC commercials | Shoot TVC commercials | 1.5 tr / video (< 15 phút | minutes) | ||||
| Short video < 60 seconds for TikTok, Reels, Shorts | Short video < 60 seconds for TikTok, Reels, Shorts | 200,000 / video | ||||
| Organize sales livestreams | Organize sales livestreams | From 200,000/ hour | From 200,000/ hour | ||||
| Build, train, and develop KOL/KOC community | Build, train, and develop KOL/KOC community | To be discussed | To be discussed | ||||
| Build and develop wholesale channel | Build and develop wholesale channel | To be discussed | To be discussed | ||||
| Total | Total | 6.500.000 | 15.000.000 | 25.000.000 | ||